D – The industry is mourning “Mister PSI”: Walter G. Jung, founder of the PSI, passed away on March 6, 2014 at the age of 79. Industry insiders and companions considered Jung to be a pioneer, who created sales structures and paved the way towards increased professionalism and internationalisation for the European promotional products industry – in his capacity as a successful manager, internationally appraised negotiator, lobbyist, economic and political advisor.
Jung founded the PSI (at the time Present Service Institute, today Promotional Product Service Institute) in 1960, in order to build up an infrastructure for the European promotional products industry based on the American role model. After publishing a distributor and supplier directory, he succeeded in significantly enhancing the information flow and the work efficiency on the German promotional products market. In 1963, Jung organised the first PSI Show – 56 exhibitors took part displaying their goods on decorator’s tables in the Kurhaus (Spa Building) of Bad Soden. Under his aegis, the trade fair developed into the biggest European promotional products show and the PSI into one of the leading service providers within the promotional products industry. As Jung recognised that he was no longer able to master the task of globalising the PSI with his team alone, he merged with the exhibition organisers, the Blenheim Group in 1989. In total, Jung was responsible for the fate of the PSI for almost four decades, before officially retiring from professional life in 1998, whereby he continued to support the PSI in an advisory capacity thereafter.
Jung remained loyal to the promotional products industry, regularly visited the PSI Show and recently addressed 1,200 guests at the PSI 2010 on the occasion of the show’s 50th anniversary celebrations. The industry will always remember him and his life’s work.
A detailed report will be published in eppi magazine, No. 98 (April 9, 2014).