D – The Expo 4.0 took place in the Stuttgart Exhibition Centre for the second time from February 13-15, 2014. The show is made up of the four trade fairs TV TecStyle Visions (Textile customising & promotion), wetec (advertising technology, digital print and light advertising), DS Tec (digital advertising and information systems) and GiveADays (promotional products). The organisers, gmk & WNP Fachmessen, had added haptic advertising to the range of exhibits for the first time in the form of GiveADays, which replaced POS Masters. The intention behind this move was to create room for synergies regarding both the visitors and the exhibitors.
According to the official figures, in total approx. 500 exhibitors presented their products and services in four halls, whereby the TecStyle Visions in Halls 4 and 6 occupied the most floor space by far. The event is considered to be one of the most important information platforms for anyone, who has anything to do with promotional textiles – this year over 230 exhibitors, including textile suppliers and wholesalers as well as the suppliers of customising machines and the respective periphery, participated in the trade show.
At the GiveADays, which was located in Hall 2 next to the lobby area, around 80 promotional product suppliers presented a wide spectrum of promotional products, furthermore a small lecture programme was conducted.
The official attendance figure had not been released by the editorial deadline. However, during the event the organisers were already talking about a growth rate of approximately 10 percent compared to the last Expo 4.0 in 2012 (approx. 14,000 trade visitors). The plan to integrate promotional products into the portfolio of the show to create corresponding synergies seems to have paid off: The GiveADays was evidently well attended, many of the exhibitors were satisfied with the frequency and quality of the visitors.
The venue date for the next Expo 4.0, which is held every two years, had not been decided by the editorial deadline.
A detailed report will be printed in the eppi magazine, No. 98 (April 9, 2014).