Sportiness, innovation and high-tech are the core values of the brand Alfa Romeo. In order to make these attributes visibly and haptically experienceable for the launch of the Alfa Romeo 4C, the task at hand was to a develop a series of products, the design and use of materials of which reflected the characteristics of the car, i.e. ease, speed and high-quality value.
A challenge that Garda mastered with flying colours: The series comprising among other things of a longboard, rollerball, sledge, key pendant and cup particularly places the emphasis on the elegant material carbon fibre, which the chassis of the Alfa Romeo 4C is made out of and which offers manifold fields of application. Furthermore, the characteristics of the Alfa Romeo brand are perfectly conveyed in line with the motto “functional beauty“.
The successful synthesis between design, research and love for detail picked up a Promotional Gift Award 2014 in the category Custom-made Designs.
GARDA & CO. Srl