S – The second edition of the Promotionmässan took place at the Kistamässan in Stockholm from January 14-16, 2014. The event organised by the exhibition company Artexis in collaboration with the Swedish industry associations SBPR (Svensk Branschförening Profil- och Reklamartikler) and PWA (Promotion Wholesalers Association) is currently the biggest promotional products trade fair in Scandinavia. According to the official figures, 171 suppliers – approx. the same amount as at the premiere – presented their wares and fares. The majority of the exhibitors came from Sweden, but they also included numerous international players. With an attendance figure of 2,781 promotional products distributors, the organisers recorded slightly fewer visitors than at the August edition last year, whereby the adverse weather conditions – snow and ice – no doubt played a role in the matter. In addition to Swedish agencies, also Norwegian and Finnish companies visited the show. Participants praised not only the professional organisation, but also the good atmosphere that reigned at the event. The next edition of the Promotionmässan is scheduled to take place from August 12-14, 2014 at the same venue.
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