RU – The trade fair organiser, Reed Exhibitions, which stages among others the PSI Show, is taking over the promotional products trade fair, IPSA Promotional Products, which is held twice a year in Moscow. The event that was launched in 1999 – IPSA stands for: Institute of Professionals in Specialty Advertising – is considered to be the leading trade fair of the Russian and Eastern European promotional products industry and takes place as a spring and autumn edition in Moscow’s Crocus Expo. Reed will already organise the coming spring event, the 25th edition of the IPSA (February 11-13).
Yury Stolbovsky, Business Development Director of Reed Exhibitions Russia: “We have been following the development of the IPSA with great interest for some time already. The former organisers have turned the IPSA into an important and powerful trade show. It is now our task to enhance and expand the event with our know-how, additional means and expertise as a globally operating exhibition organiser. So that in addition to being the runway for industry novelties, the IPSA also becomes the hub for business trends.“