CH – From Autumn 2014 onwards the Swiss educational system will be enhanced by a new training course, which conveys specialised knowledge on the topic of “promotional products”: The three-year merchant apprenticeship in the communications sector with the newly developed specialised field “Promotional Products” was significantly initiated by the Swiss industry association, Promoswiss. Some of the Promoswiss members had indeed offered a commercial apprenticeship previously, albeit solely in the field of administration. The new specialised field “Promotional Products“ optimally prepares the trainees for their professional career in the promotional products industry. In addition to gaining practical knowledge in a company in the course of the apprenticeship, 16 external courses convey specialised knowledge in the areas of marketing, communications, material know-how, customising, transport & freight forwarding as well as import/export & law.
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