I – The 25th edition of the Viscom Italia was held at the Exhibition Centre Rho in Milan from October 3-5, 2013. The jubilee edition was staged in a new hall this year: According to the organisers, Reed Exhibitions Italy, 259 exhibitors presented their products and services to 15,571 visitors in Hall 9.
However, the event was by all accounts well-attended. In addition to in some cases impressive stands, the trade show was also enhanced by the Viscom Forum, Viscom Lab and Viscom Live as well as an area where the DIVA – Display Italia Viscom Award – was presented for the third time in collaboration with the magazine, Display Italia.
The fair had plenty to offer: In addition to a comprehensive accompanying lecture programme, there were also live demonstrations of customising techniques, for example in the Viscom Lab.
The entire palette of visual communications was showcased – and of course, the exhibitors included also promotional products players. The event was supported by the Italian promotional products association, Assoprom.
A detailed report will appear in eppi magazine, No. 96 (November 27, 2013).