D – The second edition of the HAPTICA® live will be staged at the Palladium in Cologne on March 26, 2014. Designed as an image booster for the promotional product, the one-day event under the motto “The Experience of Haptic Advertising” makes the special attributes of the promotional product tangible and underlines why it is such an efficient advertising tool. In addition to being a product show that boasts many renowned exhibitors, the event also offers a practical insight into the promotional product industry, comprising of a lecture programme, the prize-giving ceremony of the Promotional Gift Award and an exhibition of the award-winning products as well as a best practice special exhibition.
In 2014, the best practice special exhibition is to be further expanded. Promotional products distributors and agencies will be given the opportunity to participate in the exhibition with exceptional case studies and thus demonstrate their creativity and competence. Interested parties are invited to contact the Project Manager of the HAPTICA® live ’14, Brit München at firstname.lastname@example.org.