USA – The American industry association PPAI (Promotional Products Association International) and the American industry service provider Advertising Specialty Institute (ASI) are joining forces through an expanded education program to help industry professionals demonstrate the power of promotional products to buyers. Through the program called ADvocate, more than 430,000 industry professionals will be eligible for free training in making effective presentations to advertisers, marketers and students on the staying power and cost-effectiveness of promotional products. The new program which will be formally launched at a live training webinar on Thursday, September 19, 2013 is open to any promotional products industry member. To participate, industry members must attend a training session offered by PPAI and ASI and sign a letter of agreement relating to established guidelines, ethical standards and professionalism. Program support is available free of charge through both organizations and includes speaker training and certification, fact-based marketing and presentation materials, research and case studies.