The PSI is launching a new visitor initiative to counteract the recent decline in attendance figures at the PSI Show in Düsseldorf. The tense situation in the markets of Southern Europe and the generally “troubled waters“ that the promotional product has currently run into (i.e. keyword: pharmaceutical industry) have – according to the Project Manager, Silke Frank – prompted the organisers to undertake joints efforts with the exhibitors to attract more distributors to the trade fair and convince them about the “power of the promotional product“.
With this aim in mind, the PSI is foregoing part of its revenue: Namely, distributors, who have been invited to the trade fair by exhibitors, won’t have to pay for their entrance tickets in 2014. The tickets are valid for all three days and for an unlimited number of employees. PSI members, who have already purchased a ticket, will get their money back, if they can prove that they have been invited by an exhibitor. Distributors, who are not or who do not wish to be invited by exhibitors, can still take advantage of the early booking price of 57 Euros per entrance ticket, which is valid until the end of September.
Non-PSI members can also be invited to the PSI Show by exhibitors. They will be given the one-time opportunity to visit the PSI free of charge. If they plan to visit the trade fair in the following years, they will then have to join the PSI. Their previous registration in the “Directory of Verified Distributors of Promotional Products“ will prove that they are industry members. The entries will be researched based on the PSI criteria so that, according to the organisers, “the quality standard of the PSI Show“ remains intact.
The invitation partnership between the PSI and the exhibitors is part of the initiative package that is to designed to give the trade fair a new boost. A catwalk for promotional products, the Premiere Platform PSI-First, the After Work Party in the foyer of the trade fair and the Pavilion of Good Taste, which will present scents and manifold culinary delights of the “Gusto” label, are further planned innovations.