Michael Freter, PSI Director & Arno Reich, Department Head, Hanover Fair/Promotion World (2nd and 3rd f.t.l.), during the official signing of the cooperation agreement in Hanover. To the left of the photo Hans-Joachim Erbel, CEO Reed Exhibitions Germany GmbH; far right Dr. Jochen Köckler, board member of the Deutsche Messe AG.

Michael Freter, PSI Director & Arno Reich, Department Head, Hanover Fair/Promotion World (2nd and 3rd f.t.l.), during the official signing of the cooperation agreement in Hanover. To the left of the photo Hans-Joachim Erbel, CEO Reed Exhibitions Germany GmbH; far right Dr. Jochen Köckler, board member of the Deutsche Messe AG.

D – The Deutsche Messe AG, organiser of the Promotion World, and Reed Exhibitions Germany GmbH, organiser of the PSI Düsseldorf, will be working together in future: The cooperation agreement signed on July 30, 2013 foresees a conceptual further development of the promotional products fair, Promotion World, which will be jointly organised under the name of PSI Promotion World from 2014 onwards.

In the even years, the in future three-day event (from Tuesday to Thursday) is to take place as usual parallel to the Hanover Fair. In the odd years, it will be staged parallel to the CeBIT. The aim behind this is to help the promotional product industry establish new business contacts in future to companies from the software and communications industry, but also to service providers, i.e. from the finance sector, in addition to the target group of manufacturing industry found at the Hanover Fair. “By aligning itself to the end customer, PSI Promotion World will in future provide a suitable platform for new business for the whole of the promotional products industry and has the objective of encouraging customers from the business world to employ promotional products as a marketing instrument,“ explained Dr. Jochen Köckler, board member of the Deutsche Messe AG. And PSI Director, Michael Freter, added: “This cooperation opens up a unique opportunity, especially for the promotional products trade, to present itself professionally within the environment of the most important industrial trade fairs worldwide, to gain new business customers and to make better known the strengths of the promotional article and its effect on the marketing mix”.

The PSI Show in Düsseldorf on the other hand that had intended to take a step closer to the industry with its “Promotional Products Day“ a year ago, whereby the project failed due to resistance from within the ranks of its own members, will continue to be held as an autonomous closed-shop event in future and will be exclusively open to PSI members.

The premiere of the PSI Promotion World will be staged from April 8-10, 2014.

www.promotionworld.de

www.psi-network.de