BPMA launches Promotional Products Week

bpma ppwUK – The British industry association BPMA (British Promotional Merchandise Association) is launching a campaign week for the promotional product: The first Promotional Products Week (PPW) is scheduled to take place from September 16-20, 2013. The aim of the measure is to enhance the image of the promotional product among the end users, underline its impact and effectiveness and demonstrate the justification for its existence as an integral part of an integrated marketing campaign. According to official statements, the campaign week is being supported by around 600 BPMA members, who will present their own marketing campaigns as well as promoting the campaign to their customers.

In cooperation with the London-based Brunel University, one of the highlights of the PPW will be the BPMA Design Award, which will be conveyed to aspiring design talents for the third time.


2016-10-21T14:23:14+00:00 August 6th, 2013|