D – After the successful prelude in Vienna (April 17, 446 visitors) the Newsweek organised by the German supplier association BWL toured around Germany for the eleventh time from June 4-21, 2013. Promotional products suppliers informed distributors and their customers about their products at seven locations. The starting shot was fired in Frankfurt with a trade visitor day especially for promotional products distributors. On all of the following days the promotional products distributors invited their customers to the event.
Around 100 exhibitors each presented ten highlights from their line-up at uniform stands. More than 100 distributors took the opportunity to view the exhibits and to invite their customers – according to BWL CEO, Ralf Samuel, there was record attendance. The overall frequency of the visitors also resulted in smiling faces: According to the official figures 3,571 (previous year: 3,521) visitors were counted in total at the seven locations.
A detailed report will be published in eppi magazine, No. 94 (July 31, 2013).