D – The venue date and location for the second edition of the HAPTICA® live were already announced a few weeks ago – “The Experience of Haptic Advertising“ will be opening its doors again on March 26th, 2014, this time in the Palladium in Cologne. With immediate effect suppliers from the promotional products industry can apply for exhibition space. As was the case last year, the organisers reserve the right to take the final decision regarding the choice of exhibitors in order to be able to offer the most attractive product mix possible. A high percentage of the exhibitors, who participated at the premiere of the event in 2013, have also registered to take part in 2014 again. The Palladium does however offer more space than the E-Werk, where the HAPTICA® live 2013 was staged. As such approx. 60-65 exhibitors (instead of 40) will be able to present their products in 2014.
The rebookers include among others the German textile specialist Gustav Daiber GmbH. The managing shareholder, Kai Gminder, is convinced by HAPTICA® live’s objective of presenting the creativity and professionalism of the promotional products sector to the endusers. “The idea is to sell the products to the users together with the distributors, because after all it is the user, who has the concrete requirement for products. The suppliers and distributors have to work more closely together in order to be able to provide the customers with more tailor-made solutions.“