“Słodkie Upominki” means “sweet gifts“, and their name also reflects what they do: According to own accounts, the Polish company offers a “sweet full-service”. Development, production, customising and packing of a wide spectrum of sweet advertising ideas are carried out under one roof – in the 3,000 m² premises in Warsaw that the company moved into at the beginning of the year.
“2013 is going to be an important year for us. We have introduced a few revolutionary changes, which will open up new opportunities for further growth, both for the Polish and for the European market,“ explained Marcin Parzyszek, CEO of Słodkie Upominki. “The most important step was relocating to our new company premises.“ The ultra modern new building in Warsaw that the company moved into on February 18, 2013 was tailor-made to suit the company’s needs: Approx. 60 employees – depending on the season it can be significantly more – now work under one roof in the development, production, customising, packing and administration departments. The effective area measuring over 3,000 m² accommodates offices, a graphic studio as well as production halls for the chocolate and caramel production. Own machinery is used to produce packaging material and is then implemented to pick and pack the items. The building also houses a comprehensive customising department with pad, flexo and digital printing machines. The architecture of the building reflects the fact that Slodkie Upominki focuses on everything sweet: Namely the façade of the building resembles a bar of chocolate, which appropriately visualises the name of the company – Słodkie Upominki which means “Sweet Gifts“. “It was important to us that the new company premises not only fulfilled all of the functional requirements, but that it also promotes our brand awareness and contributes towards a coherent image,“ explained Ryszard Garmada, proprietor of Słodkie Upominki, who founded the company in 1999.
After its foundation the company initially entered the Polish market, among others the subsidiary Nobilia was founded – a specialist for gift hampers in Poland. However, the company already started serving foreign customers in 2004. In the meantime the export share is around 52%. Logistically favourable, with its location in Central Europe, Słodkie Upominki has a real ace up its sleeve in terms of delivery times and serves customers in all EU states as well as countries even further East.
The product portfolio, which comprises of approx. 200 different products today – ranging from pastilles and chewing-gum, to lollies and wine gums through to biscuits, caramel, chocolates and truffles and of course the company’s speciality chocolate – expanded at the same rate as the company and its client base. Since 2007 the firm has been manufacturing chocolate and since 2013 also caramel in-house. The high-quality raw materials are procured from the Swiss company Barry Callebaut, the world’s largest chocolate manufacturer.
Setting up one’s own production was an important milestone in the company’s history and the prerequisite for the development of innovative product ideas. A self-developed modular technique for the production of chocolate moulds plays a decisive role here: “We are able to replace parts of the moulds and individually design them,“ explained Parzyszek. “This enables us to design large parts of the mould individually, which is much less costly than manufacturing traditional moulds.“
Know-how, which is implemented for the production of both of the multi-award winning products Choco Text and Choco4Mat. Choco Text stands for chocolate advertising messages: Messages comprising of four lines of up to eight characters each can be cast in a bar of whole milk or dark chocolate, whereby diverse fonts, punctuation marks or special characters as well as a row of photo motifs are available. Choco4Mat offers even more customising options: There is a wide choice of different printable chocolate bar shapes – and the selection is constantly expanded, i.e. Smartphones, different lorries, Christmas trees or pieces of cake.
The printing department of the Warsaw company also comes up with innovative ideas: Brand Me! is the name of the imprintable chocolate shapes, which are imprinted using the “FPT Food Print Technology“ especially developed by Słodkie Upominki. The novel printing technique enables a graphic symbol or text to be legibly imprinted onto both sides of the chocolate drops – in a quality that is comparable to that of a stamp.
Moreover, as of late, the company is by own account the first sweets specialist on the Polish market who can print on tins using digital print method. The technology enables complex graphics and photos at a relatively small cost. Finally, the in-house production and imprinting of packaging as well as a packing department round off the customising options. “Thanks to the short routes we are very flexible, which means we are in a position to cater to special requests in manifold ways,” commented Sales Director, Katarzyna Placek. “We are able to achieve a big advertising effect even for small budgets.“
Marketing Director Monika Bartnik added: “We don’t just offer sweets with logos imprinted on the packaging, we also try to think beyond that. We want to convey to our customers that sweets are more than give-away products or on-packs, they can also play a central role in the concept of a campaign.“ Provided that the idea is right – but then that is clearly part of the sweet full-service at Słodkie Upominki. TB