D – Following the premiere of the HAPTICA® live with its novel event concept, which took place at the E-Werk in Cologne on March 20th, 2013, plans for next year’s event are already underway. The venue date and location for the HAPTICA® live ‘14 have been finalised: The event will be staged at the Palladium in Cologne on Wednesday, March 26th, 2014. The Palladium is located directly opposite the E-Werk in the Schanzenstraße and unites a similar flair with increased floor space: The main hall comprising of 1,650 m², an adjacent second hall and a spacious foyer offer additional space for the concept of the HAPTICA® live.
The organisers of the HAPTICA® live, WA Publishing from Cologne, took the decision to relocate so that they can more readily accommodate the wishes of the exhibitors and the visitors. A survey held among the exhibitors and visitors after the premiere revealed that the majority of the visitors would have welcomed a larger number of exhibitors, which in turn would grant them an even better overview of product novelties and trends. Many of the exhibitors also said they would like more floor space so they could present their products in a more professional manner. The Palladium offers the ideal setting for these demands.
A further result of the survey conducted among the visitors was that 82% of the visitors would like to return again in 2014. 11% hadn’t decided yet. Indeed 88% of the industry customers said they will return to the next event. Further cognitions resulting from the exhibitor and visitor survey can be found in eppi magazine, No. 93 (May 29th, 2013).