UK – On January 15 and 16, 2013 the premiere of the new trade show Sourcing City Live! took place at the FIVE Centre in Farnborough. According to the organisers, the British industry service provider Sourcing City, the show was a great success. The event featured 116 top industry suppliers who met up with professional distributors from across the UK & Ireland. Prior to the event, the distributors were able to pre-book appointments with key suppliers they wished to spend time with. Only recognised promotional merchandise distributors were invited to the show.
According to the organisers, 1,700 pre-booked appointments were made prior to the show. These appointments took place over the two days in addition to many hundreds of additional relaxed and focussed ad-hoc meetings. The show kicked off with speeches by the British veteran and charity activist Simon Weston OBE, and Matthew Cohn, Vice Chairman of the American industry service provider, the ASI (Advertising Specialty Institute). The evening Party Night provided guests and exhibitors with a further networking opportunity for informal exchange.
The next Sourcing City Live! will be staged at the FIVE Centre on January 15 and 16, 2014.