USA – According to the annual distributor sales analysis for the promotional products industry which is conducted by the American industry service provider, the ASI (Advertising Specialty Institute), the American promotional products industry turned over 19.4 bil. Dollars (approx. 14.3 bil. Euros) in 2012. This corresponds to an increase of 5.2% compared to 2011 which, according to the ASI, is a growth of more than twice the rate of the overall U.S. economy.