I – The Promotion Trade Exhibition (pte) was organised in Milan from January 16-18, 2012 by the publishing company O.P.S. According to the organiser and CEO of O.P.S., Pierre Paolo Ponchia, 118 exhibitors presented their wares and fares at the event held in Hall 3 of the Fiera Milano City. In terms of exhibition space the show recorded a clear decline, which according to Ponchia was above all due to the current economic situation in Italy.
At the time of going to press the official attendance figures were not available, but the organisers estimated that last year’s figure had been matched (approx 4,200). The exhibitors included both international and Italian generalists and specialists. Mid Ocean Brands and PF Concept were represented with their own stands – which had not been the case at the PSI Show in Düsseldorf a week before. In addition, numerous suppliers of customising techniques exhibited their products and services.
A detailed report will be published in eppi magazine No. 91 (February 13, 2013).