D – According to the official statements this year’s edition of the viscom, which was held in Hall 3 of the Frankfurt Exhibition Centre was completely sold-out. The organisers Reed Exhibitions Germany announced further records set at the “largest viscom of all time“: The “International Trade Fair for Visual Communications, Technology and Design“, which takes place annually at alternate locations – either in Düsseldorf or Frankfurt – was attended by 327 exhibitors from 32 nations and 12,100 trade visitors.
As such the trade fair that has continually developed into a 360° show for visual communications and has become an obligatory date in the calendars of advertising agencies, brand-name companies from the industry and trade as well as shop and retail designers. Since its realignment in 2006 the exhibitor and visitor figures have almost doubled.
Above all the various customising techniques that were partly shown live at the show and of course the illustration of concrete application options proved extremely interesting for all of the promotional products professionals. The big “World of Inspiration“ special exhibition united best practice examples, innovations, ideas, knowledge and networking on a surface area measuring 700 m².
Next year the viscom will take place in Düsseldorf from November 7-9, 2013.