D – Presenting around 750 inventions from 34 countries and with trade visitors from all over the world, the 64th edition of the iENA, the International trade fair for “Ideas, inventions, novelties“  underlined its significance as the world’s leading marketing platform for inventions. From November 1- 4, 2012 predominantly free inventors presented astounding problem solutions and convincing product ideas at the Nuremberg Exhibition Centre. The exhibitors, including also young inventors, High Schools and Universities, were able to establish contact to visitors from 41 countries. Experts from the inventor scene claimed that many of the novelties presented have good chances of becoming a success on the market. The trade audience mainly comprised of invention marketers and users, followed by representatives from the trade and the industry as well as manufacturers. The event was accompanied by a supporting programme consisting of specialist lectures and an award ceremony for the best inventions.

As PSI Director, Michael Freter, announced at the show, next year the PSI (Promotional Product Service Institute) will be repeating the cooperation that commenced at the beginning of this year: At the PSI 2013 (January 9-11) the inventors will be offered the opportunity to showcase their ideas to the promotional products sector in Hall 13.

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