I – The 24th edition of Viscom Italia – according to the organisers, Reed Exhibitions Italy, Europe’s leading show for visual communications –closed its doors on October 6, 2012 after three days of business. According to the official figures the show was attended by 17,009 visitors (2011: 18,700). 270 exhibitors (2011: 347) presented the latest developments from the areas large-surface digital print, screen printing, pad printing, laser technology, embroidery, engraving, sign making, packaging, trophies and POS products at the Fieramilano Rho in Milan.

The trade fair was accompanied by the Viscom Forum, which comprised of twelve seminars and lectures on diverse visual communications themes. In total the forum was attended by 823 visitors. In the ViscomLab customising technologies ranging from 3D sublimation print on iPhone cases through to eco-plotters for the packaging industry were demonstrated live. Furthermore, the Viscom Boutique was introduced for the first time, which accommodated shops such as fashion stores, a chocolaterie, a hairdressing salon and a jewellery boutique.

Last, but not least the Viscom Awards for display solutions and engraving were presented.

The next Viscom Italia will be held in Milan from October 3-5, 2013.

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