NL – On September 12 and 13, 2012 this year’s RelatieZ opened its doors at the Jaarbeurs in Utrecht. The year-end business was the focus of the product show organised by the Dutch publishing company and exhibition organiser, Het Portaal Uitgevers, which was located in Hall 5 of the Exhibition & Congress Centre as in the previous year. 77 exhibitors presented highly effective promotional give-aways, high quality business gifts and customer binding concepts individually tailor-made to meet the requirements of the respective company.
A particular emphasis was placed on the so-called “Kerstpakketten“, which enjoy a long tradition in the Dutch corporate culture. The company managements use the Christmas gift baskets, bags and boxes to thank their employees for their services rendered or as a means of strengthening existing business contacts. The Christmas packages are frequently filled with food delicacies, but tokens of appreciation from the non-food sector are also extremely popular. An accompanying seminar programme rounded off the offer for the 1,258 trade visitors, who attended the show according to the official figures.
A detailed report will be published in eppi magazine No. 90 (November 28, 2012).