NL – This year’s edition of the PromZ event in Utrecht was staged just before Easter, from April 3-5, 2012. Approx. 200 exhibitors – including manufacturers and brands, but also many distributors – presented their products and services to promotional products users from the industry, and to marketing specialists and advertising agencies. After a slightly weak start on the first day the organisers at Het Portaal Uitgevers (among others publishers of the PromZ Magazine) recorded satisfactory attendance on the remaining two exhibition days. According to the official figures 6,735 visitors attended the show (previous year: 6,951 visitors). As always the trade fair convinced with its professional organisation and attractive layout. In comparison to previous years a tendency towards smaller stands was noticeable, a lot of specialists were represented.
For the first time a lecture programme with speakers from the Dutch promotional products association, PPP (Platform Promotional Products), was held and there was a debut from the Fair Wear Foundation. A team from the largest private radio channel in the Netherlands, BNR, reported live from the show. In addition, the selection of the PromZ Promotional ProductZ of The Year 2012 also attracted interest: Both a jury and a public prize was awarded in each of the five categories (Giveaways, Office Accessories, Sport & Outdoor, Household, Others). The next PromZ is scheduled from March 26-28, 2013. A detailed report on this year’s event will be published in the next edition of eppi magazine, No. 87 (May 30, 2012).