B/NL – The first Roadshow through Belgium and the Netherlands organised by the 14 suppliers Araco, B.W.S., Commercial Sweets, Herva, Inspirion, Macma, Pacor Pamero, Pens & Paper, Plastoria, Promotion4u, Safe Pocket, Texet, Van der Basch B.V. and Vermarc kicked off in Hasselt (B) on Wednesday, January 25th, 2012, and then continued on to Mechelen (B) on January 26th, followed by stops in Apeldoorn (NL) on February 1st and in Sassenheim (NL) on February 2nd. The exhibitors devoted their attentions to the visitors from 2 pm to 8 pm at each of the venues.
According to the official figures the Roadshow received 550 visitors – a result that nobody had reckoned with. The visitors particularly welcomed the fact that the exhibitors offered a wide range of different products. The exhibitors gained mutual benefit from each other’s customer relations. Due to the in some cases enthusiastic response, nothing should stand in the way of the Roadshow being repeated in 2013.